Healix
Smart-tech sports injury braces.
WHAT IT IS
Medical device industry & sports rehabilitation technology
WHAT I DID
UX & UI, AI image prompting, image treatment, product development, art direction
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How can sports injury rehabilitation be revolutionized with new smart technology for personalized, real-time recovery?
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50% of professional athletes will suffer from a considerable sports-related injury every year. Yet, the options for their recovery are limited to braces that are static and unresponsive to the healing process, and physical therapy which is often time-consuming, a commitment and an on-going expense.
Right now, the rehabilitation market offers a variety of casts and braces for different severities and types of injuries, however, there are currently no reactive braces or smart-technologies that respond directly to the individual healing process.
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Healix revolutionizes the healing process for sports-related muscle and joint injuries using AI smart technology to create specialized, adaptive medical braces with real-time app-monitoring.
WEBSITE PROTOTYPE
* Interaction is best on desktop devices!
APP SCREENS
Ad Campaign
STAY IN THE GAME
Campaign emphasizes Healix Braces’ cutting-edge recovery technology at the intersection of performance and innovation. Through bold, high-contrast visuals and empowered athletes, the campaign highlights the braces’ ability to adapt in real time to the body’s movements. Each poster emphasizes a core benefit: self-stabilizing injury recovery, real-time monitoring, and seamless integration with peak performance. The tagline “Staying in the game” echoes throughout the campaign, reinforcing Healix Braces are not only for healing, but for reclaiming momentum.
