UKakes
Canned iconic British cakes.
WHAT IT IS
Vending machine industry & canned desserts
WHAT I DID
Packaging, product development, art direction, advertising, copywriting
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How can the UK’s most iconic cakes be made more accessible, affordable, and convenient for wider audiences to enjoy?
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The UK is home to some of the most iconic, time-tested cakes, with deliciously rich baking traditions. Yet, 55% of British people have never tried a traditional British cake, stating they lack the time or desire to bake intricate desserts or spend the money finding them.
Meanwhile, 67% of tourists to the UK stay in hotels in Britain, and crave the iconic cakes found during renowned afternoon tea times, but are often overwhelmed by bakery choices or bewildered at their prices.
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UKakes Vending Machines bring the flavor and histories of British cakes for dessert enthusiasts of all ages and lifestyles to enjoy across all of the UK. No need for the hassle of baking or sifting through the UK’s 4000+ list of bakeries: they come canned and crafted for easy consumption.
Form that Redefines.
Affordable, convenient, on-the-go vending machine canned cakes that lay out Britain’s most iconic and traditional desserts at high traffic locations so that consumers can taste and see what they like most. The idea is that people don’t need to go out of their way to enjoy classic flavors, and can enjoy while at national attractions, during activities or on-the-go.
VENDING MACHINE SCHEMATIC
VENDING MACHINE ORDERING SCREENS AND PROMOTIONAL
Ad Campaign
ONCE UPON A TIME
UKakes uses the interesting and unique stories that each of its unique, iconic, traditional British cakes represent to draw in new audiences to their flavors. The oil pastel image treatment takes a dominant role in acting as the tradition and bold brand colors from each can overlay it to display an image of the can and more information, especially where to find it.
Each ad highlights the foundational story that made the cake possible.